Along with one of the biggest French fashion houses, Jorge Ayala ([Ay]Architecture Paris)(teacher at Architectural Association School of Architecture), Les Arts Décoratifs (part of the museum of Louvre)
and the studio Contemporary Architecture (Lund University), I acted as an interior designer for a fashion exhibition space. My main inspiration was an object which I found at the Chinese Exhibition
at Les Arts Décoratifs, a cup used by the Chinese scholars. When the Chinese scholars worked, they needed all of their senses stimulated at once.That’s why my main theme - the senses.
I’ve worked with modules with exhibiting purposes, sitting devices and the spaces created around these specifics. The purpose of “Sense Travel” is to stimulate the senses of the visitors,
during their journey from the the first products to the main products of the season (the “it”-products so to speak). There are two main hallways which end up merging to one in the end of the journey.
The right one is planned for the men’s collection, the left ones for the women’s, the last room for both. When you move through “Sense Travel”, your experience gets intenser the further on you go and is planned to peak in the last space.
View over womens department.
View over mens department.
Sitting experiences in the different departments, plus the main piece.
Styles of exhibiting as well as one of the design principles.
Last room, both men and womens collections.